Ayyappaa

Pilgrims from around the country brave the dense forests, steep hills and inclement weather to seek the blessings of Ayyappa on the 14h day of January, known as Makar Sankranti or Pongal, when the Lord himself is said to descend in the form of light, known as “Makara Vilaku”.

So the question over here is who was Ayyappa & who were his parents?

Ayyappan is the Hindu god of growth, particularly popular in Kerala. Ayyappan is also referred to as Ayyappa, Sastavu, Hariharaputra, Manikandan, Shasta or Dharma Shasta.

But who are his parents a probable unknown story which would be revealed in this blog.

Ayyappa =

Ayya (Shiva) +

Appa( Lord Vishnu )

So as we all know that there was a female form of Vishnu named Mohini which occurred during “Samdra Manthan” after Vishnu deceived the demons in his female form, Shiva wanted to see the bewildering Mohini again. When Vishnu agreed and revealed his Mohini form, Shiva got lured by Mohini, while the abandoned wife Parvati looked on. Shiva is overcome by Kama (love and desire). His 'unfailing' seed escaped and fell on the ground. From these seeds of Shiva, Ayyappa was born.

Ayyappa is also known as 'Hariharan Puthran' or 'Hariharaputra,' which literally means the son of both 'Hari' or Vishnu and 'Haran' or Shiva.

Another reason for Ayyappa was born is also mention in the Puran saying the story that when Goddess Durga killed the demon Mahishasur, and his sister, Mahishi set out to avenge her brother's death.

Mahishi had a boon from Lord Brahma that only a child born of Lord Vishnu and Shiva could slay her, so She was indestructible.

To save the world from annihilation, Lord Vishnu incarnated as Mohini, and wed Shiva, and thus Lord Ayyappa was born.

So were u aware about them do comment and like the post and stay tune for more...

Good & Bad Omens

A superstition is a belief in something that is not justified by reason or evidence. It means to believe in something blindly without verification. Indian beliefs and superstitions are passed down from generation to generation. Most of these beliefs sprung up to provide protection from evil spirits, but some were based on scientific reasoning.

Though Indian society is fast progressing, there are many people who are still superstitious and have a strong faith in these local beliefs. Superstitions are seen as important in India, because they often predict future occurrences, which can be either good or bad.

So there are two types of Omens one which are Good and one which are considered Bad…

LET’S LOOK AT GOOD OMENs first

When someone, who is going on a trip, sees a married lady with flowers on her head, and kumkum on her forehead, it is believed that the trip will be successful.

If you see an elephant on your way to your destination, your purpose of going will be fruitful. It is believed that Lord Ganesh, the elephant God of Indian mythology, removes all the obstacles on the way.

If you hear a lizard making a noise on the ceiling or on the wall, while a discussion is going on, it is a good omen, letting you know that the other person speaks the truth.

BUT THERE ARE ALSO BAD OMENs !!!

If you are going somewhere and see a cat, especially black, it is considered to be a very bad omen.
Continuous hiccups are considered a sign that someone close to you is remembering you in a negative way.

If a female's right hand is itchy, it is not good. It is an indication that she is going to get some bad news On the other hand, if it is the left hand that itches, then it is good. However, if a male's left hand is itchy, then it is not good. It shows that he is going to cry soon. He is lucky if his right hand is itchy.

In some parts of the country, it is believed that Monday is not an auspicious day for shaving or cutting hair.

Thursdays and Saturdays are not good for washing hair.

Tuesday is believed to be a bad day to reach anybody's home from a journey.

Saturday is considered bad for purchasing metal or leather, as it brings bad luck in terms of financial prosperity.

So we saw that there are two types of believes one which are bad and one which are good in next blog I would be speaking about astrology so stay tuned and if you know any such believe which others don't do write it down In comment box...

Lord Rama Death

No text, being human creation, is free from flaws – it is the human mind that should be conscientious enough to accept their good elements and discard the bad ones.

Born as the eldest son of Kausalya and Dasharatha, king of Ayodhya, Lord Rama is referred within Hinduism as Maryada Purushottama, literally the Perfect Man or Lord of Self-Control or Lord of Virtue. His life and journey is one of adherence to dharma despite harsh tests and obstacles and many pains of life and time. A lot of people are not aware of how Sri Rama died. The answer to this question is extremely fascinating as it holds several mysterious and enthralling stories.

So it is said that Lord Ram ruled Ayodhya for 11,000 years after ruling so many years Time came to meet Rama in form of sage. He asked Rama that no one should enter the Room and if someone does he would take his life. Rama asked Laxman to be the guard on the door. Time said Rama that his time has came and he should return to vaikunta. Even as this conversation is going on, another sage, Durvasa Maharishi - known for his hot temper - appears outside the room and demands an immediate audience with Shri Rama.

Lakshmana tries to explain the situation to Durvasa Maharishi, but he displays his proverbial temper and threatens to curse Lakshmana if he is not allowed inside. Lakshmana is flummoxed. Disobey his brother or suffer a curse? Somehow, Lakshmana realises that this situation was the hint to him to take a final way out. Indeed, he steps into the Sarayu river and takes the form of Ananta Sesha, the many-headed serpent.

Rama, meanwhile, is already preparing to conclude the Rama avatar of Maha Vishnu. Learning of Lakshmana's story, he too walks down to Sarayu river, accompanied by (invisible) devas, since he is the personification of Maha Vishnu.

This is how Rama Avatar of Lord Vishnu ends…

ECS 2

Chapter 1:- Editing and Summarizing

The first chapter of the book concentrates on Editing and Summarizing.

Editing and summarizing are complementary skills. Editing involves tightening language by using certain linguistic tools like rewriting and rephrasing. Summarizing means capturing the essence and not merely cutting down the number of words drastically. It depends heavily on extensive rewriting. While editing a copy it may not always be necessary to rewrite the whole thing. Hard news which is carried everyday by a daily is deadline bound; therefore, it is not feasible to rewrite such copies.

Editing: Editing means to give shape to a piece of writing by maintaining its unity of thought. Sticking to be subject and preventing one's mind from straying ensure that the unity of a particular write-up does not suffer. Spotting digression(s) and bringing the original thought back on the track are the attributes of an ideal editor. This call for sharp linguistic skills and an alert and vibrant mind. The ability to spot mistakes and lack of unity, fast, are the prime qualities of a good sub-editor. Crossing T's and dotting I's is not what subbing is all about.

Summarizing: The skill of summarizing enables us to pack a lot of meaning into a few words. It requires a vast vocabulary and cogent thinking. Reducing a passage in size without compromising on its meaning is the aim of summarizing. The secret of summarizing lies in the ability to identify the core of the passage to be shortened, i.e. the central idea. Once the main idea comes within your grasp it becomes possible for us to recast it in our own words. As summaries can be of different sizes, according to the requirement, we can accommodate as many supporting ideas as we need to.

Chapter 2:- Writing Proficiency
This Chapter is all about how you can improve your writing skill by following certain ways. The chapter consists of all different types of formats which are used in journalism and in the field of advertisement. The following chapter gives a brief to you on how to write a letter, how to write a press release copywriting, interpretation of technical data and much more. In this chapter you will find a lot of examples which would be really helpful for you as per the exam point of view. This was all about the second chapter Writing Proficiency.

Chapter 3:- Linguistic Felicity
A language can be used in two forms to communicate with others--as prose and as verse. The word 'prose' is derived from its Latin root prosa which has origins in prorsus, meaning "straightforward".
Recognizing features of language: In the first part of this book, we saw that the quality of comprehension is directly proportionate to a person's reading skills.

Vocabulary and grammatical structure: Comprehending an argument depends on having a sound knowledge of how words can be used in particular situations.

Coherence and cohesion: An argument in a discourse is organised mainly at the levels of sentences and paragraphs which are constructed from words.

Repetition and parallelism: The tools that can give coherence to a piece of writing are lexical and grammatical in nature.

Supporting devices: Supporting devices like headlines, fonts, pictures, etc make it easy for a reader to comprehend the central idea of a particular write-up. 

Tone: The feeling that a human being communicate to another human being is evident from his tone, whether he is writing or speaking.

Point of view: Seeing a thing from various spots or angels gives us different pictures of that thing.
Style: The way a person expresses himself is his style. This expression takes place in many ways -- through writing, through speaking, through dressing oneself, through body movements, etc.

Chapter 4:- LOGIC

So we all know what logic means Logic basically means a proper or reasonable way of thinking about or understanding something. The 4th Chapter is all about Logic here we will see different types of logic which are Inductive and Deductive knowledge. We would also be learning about Arguments.

Deductive Logic: - Deductive reasoning is a basic form of valid reasoning. Deductive reasoning, or deduction, starts out with a general statement, or hypothesis, and examines the possibilities to reach a specific, logical conclusion.

Inductive Logic: - Inductive reasoning is the opposite of deductive reasoning. Inductive reasoning makes broad generalizations from specific observations. 

Argument means a valid argument is a deductive argument that succeeds in providing decisive logical support. The chapter then focuses on the strength of an argument & the effects and causes of Argument. The chapter also focuses on the Weakness of the Arguments that are Begging, lack of confidence, ignoring questions extra. The last part of the chapter says about how to counter an Argument and Refuting Argument.

Chapter 5:- Interacting Orally

This chapter focuses on the types of communication skills and different types of communication
Communicating effectively with a person orally depends on many factors, of which some have been discussed in the first part of this book. It goes without saying that pronunciation plays a prominent part in oral communication. 

Conversational etiquette: Speaking is an art and conversing is a superb art. There can be many situations in which a person may have to participate in a conversation.

Face to Face communication: A conversation between two friends or among a group of friends will on most occasions be informal.

Communicating by telephone: The upsurge in the use of communication gadgets like cell phones has made the lack of etiquette among Indians while using such tools a common knowledge. 

Group discussion: Oral interaction among a group of people on a comman topic is known as group discussion or GD in short.

Chapter 6:- Generating Ideas

This chapter is all about generating ideas. The first part of the chapter focuses on types of thinking that are:
Vertical Thinking: - Vertical thinking refers to solving a problem by analysis. It focuses on the known and correct method to address a particular problem. Consequently, it helps you save time, money and energy; and you can get the results you want by hitting the bull’s eye. This approach may be the right one if you’re operating under tight budgets.

Lateral Thinking:- Better solutions and creative processes can be discovered only when you break out of your comfort zone of knowledge. Lateral thinking does just that. It attempts to break traditional notions which develop vertical or conditional thinking. Conditional thinking fails you in exploring the other possibilities or probably the best ideas.

Brain Storming:- Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.

The last part of the chapter focuses on the Mind mapping, its functions and step involved in mind mapping.

Mind Map: A mind map is a diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole.

Chapter 7:- Translation Exercises and Examples

So finally here comes the last chapter of the Effective Communication Skill Part II that is Translation. The last chapter is basically consists of lots of examples. There are various examples of translating a print advertisement into Hindi or Marathi Language, words in Marathi/Hindi language to English language and many more.

Understanding Media Industry & Type of Market Structure.

“If you cannot explain it simply you don’t underunder
stand it well enough” :- Albert Einstein

Media Industry as we all know is a wide industry itself. Media Industry consists of many formats like print media, television, movies, cellphones and the internet. big is media industry and it would be difficult to explain the whole industry. As per the Forbes Magazine 2016 Walt Disney ranks first in Media Industry.  So to understand media industry in simple way we need to learn the usage of the various types of media and to understand it even better we would learn the working of Yash Raj Studio.

Yash Raj Studio was founded in the Year 1970 by Yash Chopra. Yash Raj Studio make film’s, music & even do advertisement. The studio have produced many films from which 13 film’s were directed by Yash Chopra himself. The film’s consists of many block buster film’s like Daar, Dil to pagal hai, Veer Zara etc. They have the most popular series of film Dhoom.
To advertise their film’s they use different tactics like giving advertisement in newspaper, they make the website for the film, Mobile Games with help of 99 apps, Giving Hoardings, Social Media Contest etc. Yash Raj Studio has a kind of monopoly for releasing film’s world wide.

Yash Raj Studio has his own YouTube channel known as Yfilms for short film’s & advertisement purpose. They recently made an advertisement for Durex Condom by releasing a series called Sex Chat With Papu and papa . The similar things is been used by many YouTube channels like TVF & SDE etc. All the above tactics are used by Yash Raj Studio and many more comes under media industry.

Media have it's own market as per wikipedia "A media market, broadcast market, mediaregion, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content." Media have it own market structure to. The structure consists of Monopoly, Oligopoly, Monopolistic, and Perfect Competition. Let's take a look on each of them.

Monopoly:- Monopoly refers to a market where there is a single seller. No other seller can enter in this market if he does it would difficult for him to survive. The best example for this could be back when television was introduced there was a company who have the rights over Radio and was also having a copyright over Television which made it difficult for other inventor to release their own model of television.

Oligopoly:-  Where there are only few seller selling Homogeneous or differentiate product. This is the most realistic market structure. For example there are six major book publishers - Random House, Pearson, Hachette, HarperCollins, Simon & Schuster and Holtzbrinck.
Monopolistic:-  There are large number of sellers selling different products and large number of buyers. Example for this could restaurant business.
Perfect/Pure :- This type of market is unrealistic which cannot occur in real life. This is an imaginary market structure where there are large number of sellers selling homogeneous products.

This was the short explanation with examples of media industry and the types of market structure. Hope you liked it….

Media & Economic

So as a media student we think that why Economic is important in media. For that we should first need to learn both separately.  So we know that a Media is a communication channel through which we can share news, entertainment, education & data. On the other hand we also know that Economics is the factors that determine the production, distribution and consumption of goods and services.

But why should we study economic in media?
Economics in media basically means applying all the theories of economics i.e. study of micro and macro economics in media. Economics in media helps us to understand a new relationship between economic and media producer, advertiser, audience and society. As a

media personality we required to know what audience demands, in which area which news paper has a great sale, how many people listen to radio, what are the percentage of profit on the film, royalties on books and novels etc. Through Economics many people have find the development of media in past years.  So for getting this information we require Economics in Media.
Let’s take a simple example:
Imagine that you have to make a movie. So you need to know what film genre would be preferred by the audience? What would be the cost of the actors? What would be the production cost? Etc. For this Pre-Production activity we need to do analysis and analysis should be based on the economic theory. After Production of the film we need to know all the ways through which we can advertise our movie, making merchandise and creating digital contest and many more. Suppose after launch of your movie your movie become a blockbuster you need to figure out what was the total number of people who watched it in cinema. What was the total Box Office collection? How many DVD and CD’s were sold, how many people watched it on television and many other factors. For all the following process we need to study economics.
In the example it is clear that there is a relationship between Media and Economic and also why we need to study Economics in Media.
Thank You.